🥱 After quiet quitting, “lazy girl jobs” seems to be the latest TikTok workplace doing the rounds. And globally, 16-24 year old women are the most likely to be career-focused, to want to be successful, and to feel overworked. So maybe that two-hour lunch break is justified after all. GWI Core
🍽️ Another recent TikTok trend, the “girl dinner” (think an assortment of low-prep snacks, the more colorful the choices the better), inspired us to check out how the different genders think about food. Women are more likely to eat almost all savory snacks (especially pretzels), to have smoothies for breakfast, and to choose probiotic options. GWI Core Plus
🎓 The biggest attitudinal trend over the last 12 months in the USA is an increasing feeling of rebelliousness (+12%). But who exactly are the rebels these days? Well, we’ve found that the groups most likely to describe themselves that way include skateboarding viewers (34%), death metal listeners (32%), Skyrim players (30%), and Craigslist fans (29%). GWI USA
🔊 You might think the pandemic left everyone craving a sense of adventure, but that’s not always the case. Interest in adventure/extreme sports has dropped 16% year-on-year, and the fastest-growing reason to choose a vacation destination is to have a relaxing experience (+17%). For now, we just want to take it easy. GWI Core
🔋 While inflation has cooled slightly in the US, many are still looking for ways to save. Cutting back in tough times may mean less summer sun for some. 38% of US savers say they’d cut back on vacations if their savings start to run out, and baby boomers are 41% more likely to cut back on vacations than the average saver. GWI Zeitgeist
