🤖 Recent studies have shown that people can’t really tell human content apart from something AI-generated. And our research shows that consumers are pretty pessimistic about their own capabilities – only 3 in 10 who’ve come across AI-generated content felt they could recognize it as such. GWI Zeitgeist
🧓 Older generations tend to get overlooked when we think about social media. But since Q1 2021, the number of 50-64-year olds with 5+ social media accounts has grown by 37%. GWI USA
🥱 We’ve been speaking about climate and crisis fatigue among adults for a while now, but this sentiment has trickled down to their kids. There’s been a 16% decrease in the number of 12-15s saying they watch the news since 2021. GWI Kids
💜59% of millennials like it when they see brands or companies use old ads or logos, which might explain why McDonald’s Grimace is enjoying such an eventful 52nd birthday. As TikTok unleashes a newly “unhinged” style of marketing, might we see the return of other chaotic brand mascots like The Noid, the Kool-Aid Man, or even Spuds MacKenzie? GWI Zeitgeist
💄 Gaming and beauty may not seem like the most obvious collaboration, but beauty buyers are 20% more likely than the average consumer to be interested in gaming, and the same audience are 37% more likely to discover brands through virtual spaces. Surprise, surprise, the Barbie marketing team is on it. GWI Core
🪙 The number of people who hold crypto has dropped off considerably since the peak in mid-2022, but some people will still HODL. Since a year ago the number of students with crypto investments has dropped by 30%, but the number of retired people with a stake has increased by 18%. GWI Core
