š§¾ Inflation may be impacting Americansā attitudes toward money management. Since Q3 2022, thereās been a 9% increase in people who disagree with the statement āIām good at managing moneyā. (GWI USA)
ā»ļø Minimalism is in, showing off is out. Since 2021, thereās been a 13% drop in Americans saying they like to be the center of attention. As consumersā future outlook continues to impact their aesthetic preferences and brand expectations, people who continue to spend despite inflation will be much more discreet about their purchases. (GWI USA)
š° As young consumers look for ways to de-stress, they might be dipping into their wallets more often. In the US, Gen Z and millennials are 33% more likely than the average American to think of products they can buy when they hear āself-careā. (GWI USA Plus)
š± In a world where speed and convenience are becoming the norm, how we search for information may be shifting in a new direction. 68% of ChatGPT users say they would consistently use it over a search engine to answer questions. (GWI Zeitgeist)
āļø Bad news for people who live vicariously through sunny selfies on their socials ā financial concerns are also impacting summer vacation plans. Thereās been a 17% decrease in the number of domestic travelers who say theyāve booked accommodation for some/all of their trips in the next 12 months.
(GWI Travel)
š¹ Gaming frequency has increased, with 29% of gamers saying they play video games every day. Todayās gamers feel more engaged, but it could be gamingās changing place in media thatās getting older demographics in on the fun. Weāve seen an 8% increase in 35-44 year-olds playing every day since Q2 2022. (GWI Gaming)
