♂️♀️In 1970, there were more than 50 countries where women couldn’t apply for a passport in the same way as men - a good reminder of how women’s movement has historically been curtailed. As per our most recent research, men and women are equally likely (44%) to want to explore the world; the desire is the same, but the ability to do so differs. GWI Core
🍃OK boomers: what do you have in common with Gen Z? The best example of generational common ground is the environment - 40% of zoomers say it’s important to help the environment, compared to 41% of baby boomers. GWI Core
💲Do the millionaires and the rest of us have anything in common? Amazingly, whether you make under $15k or over $1 million a year, one thing stays very similar: how much you want to earn more. 52% of the lowest income group say making money is important, compared to 51% of the highest. GWI USA
😣If you’ve got a hard job in the city, don’t assume that moving to the countryside will solve your problems - 18% of both urban and rural dwellers say they feel overworked. GWI Core
🔄There’s a school of thought that educational attainment is now the most salient form of polarization. But one area they’re apparently not polarized is in advertising representation - 16% with a lower secondary education feel represented in advertising, as do 16% of postgraduates. It’s the people in-between we need to worry about. GWI Core
🪧It’s often said becoming a parent makes you more politically engaged, as you have more cause to think about the world you leave behind. But focusing on the over 45s, it seems like becoming a parent doesn’t change interest in politics/social issues at all, with a 34% figure for parents and non-parents. GWI Core
💍What about getting married vs. staying single? Again, focusing on the over-45s to avoid confounders, it seems like entering a life partnership makes no difference to how much you think it’s important to help others, with 31% of married consumers and 31% of singles saying that. GWI Core
