🧃 42% of consumers are looking to start the year by taking part in Dry January, with 52% of participants doing it for the health benefits. We could all do with a few less headaches after the holiday season. (GWI Zeitgeist)
🍺 Speaking of drinking less, the number of consumers who say that they drink beer at least once a month has decreased by 10% since 2019. (GWI Core)
💆♂️ The number of consumers who have visited a psychologist in the last year has increased by 31%, as more people prioritize their mental health. (GWI Core Plus)
📉 In the wake of the ongoing fiascos regarding cryptocurrency, the outlook isn’t bright. 42% of those who use or have heard of crypto believe that the future is negative - looks like the moon will have to wait. (GWI Zeitgeist)
🦅 In the US, patriotism seems to be on the decline. Since this time last year, the number of Americans who believe supporting the USA is important has fallen by 9%. Is the American dream becoming less of a reality? (GWI USA)
🛫 In the UK, the number of workers who now benefit from unlimited paid time off policies at work has increased by 29% year-on-year. Last year, Goldman Sachs offered the benefit to senior employees, but there are some who doubt the policy’s effectiveness. Daycare policies (-17%) and performance related bonuses (-16%) have decreased the most over the same period. (GWI Work)