Also inside: Music festivals, billionaire cage fights, and Swiss tourism
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28 June 2023

Hi folks,

 

Summer officially kicked off last Wednesday, so stop reading and go outside. 

 

Actually, with wildfires, record heat, and Mormon crickets, it might be best to stay in and read on. 

 

Scroll down to read more about Instant Pot, seed-planting robots, and Indiana Jones’s luxury satchel.

Stats to power your week

🎼 Paul McCartney says Al will enable the release of a final Beatles song. He must have heard from our new Zeitgeist data that 60% of consumers are interested in AI-generated music, making it the #1 medium of interest. (GWI Zeitgeist)

 

😊 😂 👍

These are the top 3 emojis according to consumers. It also turns out that 61% of emoji users are more comfortable expressing their words through using them 💁. (GWI Zeitgeist)

 

♟️ Chess grandmaster Magnus Carlsen has joined the Global Chess League, hoping to make the ancient game a team sport. Chess is more popular than ever, and a team format could find a fanbase, especially in Greece, Hungary, and Mexico, whose consumers are more interested in board games than the global average. (GWI Core)

 

🎪 Glastonbury music festival wrapped up on Monday. Although over 200,000 attended, interest in live events like music festivals has dropped 23% since Q3 2018. People still want to see live music – there’s been an 11% increase in those planning to buy concert tickets since Q1 2021, but the hustle, bustle, and overpriced food found at a festival might be too much post-pandemic. (GWI Core)

 

🛒 Dollar stores in the US have become more popular in recent years, with 62% of Americans saying they shop in-person at Dollar General, Dollar Tree, or Family Dollar. The main group behind this rise? High earners. 50% of them are dollar store shoppers, an 18% increase from Q4 2020. (GWI USA)

What’s on our radar

Amidst airport chaos, luggage trackers have become the hottest travel accessory for this summer. 

 

For the first time in 8 years, Apple announced the release of a new product. The AR/VR headset Vision Pro can be yours for a cool $3,499, or you can get a hot tub. 

 

Robots are helping reforest the Amazon, allowing humans to skip the tedious task of replanting seeds and instead focus on education and anti-logging efforts.

 

The company that makes the Instant Pot declared bankruptcy. It flourished during the pandemic, and with the product being built to last, and no one needed to replace it. But don’t worry, the massive Facebook group with recipe inspiration is still going strong. 

 

Swiss town Iseltwald has seen an influx of tourism thanks to the Netflix show Crash Landing on You. This type of tourism isn't new. Bronx residents didn't want these new visitors, and neither did the owners of this house. 

 

Dating app Bumble is taking on the loneliness epidemic by releasing a standalone app to meet friends, previously only available on the same app as Bumble Date.

 

Europe’s temperature has been warming twice as much as the global average since the 1980s, which explains the latest in sweaty street style from Milan Fashion Week.

 

The Sunday 9pm slot on HBO has seen some legendary shows, including The Sopranos, Game of Thrones, and more recently, Succession. But after backlash about the show, it looks like The Idol will not be joining the ranks.

 

The IMF is working on a global platform for central bank digital currencies. Agreement on a global regulatory framework would be an important step to making digital currencies available around the globe.

 

Airbus signed a record 500-plane deal with Indian airline IndiGo, raising eyebrows and questions about the balance of demand and industry net-zero goals for 2050.


Many things make Indiana Jones’s character iconic: the whip, the hat, the $4,650 satchel. No, really. The latest Indiana Jones film has teamed up with luxury brand Métier so you too can dress like the famed treasure hunter.

Chart of the week

Redditors like seeing informative content

A big social media mystery is why people gravitate to various platforms. Well, it’s a mystery if you don’t use GWI, of course. In our latest report, Social: Behind the screens, we lift the lid on who’s doing what on each platform. Plus, Reddit’s very own Rob Gaige, Director of global insights, explains how to turn authenticity into brand love. 

 

Reddit is a hub for information on anything and everything, from the broad to the very niche, so it’s no surprise that informative content is one of the platform’s biggest magnets.

More from GWI

  • The ultimate social media trends report
  • 4 trends in decline for Gen Alpha
  • How to go viral in Southeast Asia

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