Inside this week: the lottery, synthetic media, and Rolex watches
21 December 2022
Hi folks,
The holidays are nearly here, which means itâs time to get the family games out of the cupboard â once youâre done with the last On the dot of 2022, that is.
While you canât please everyone, hereâs a helpful tip for those wanting to avoid making the youngsters cringe: teens most like card games, trivia, and family games (like Monopoly); but they arenât as hot on role-playing, drawing, or active games (like Twister).
Scroll down to read about the lottery, synthetic media, and Rolex watches.
đŠ Remember in 2020 when we asked what would become of video conferencing after the pandemic was over? Now we have an answer. Year-on-year, the number who say theyâve attended a conference/video call in the last week is down 16%. People rely on these tools for work, but in-person meetings are back in business. (GWI Core)
đ The secondhand market is getting big. Over 3 in 5 internet users either donated, bought, or sold a pre-owned item in the last 6 months. The space just got even cooler too; Rolex is now selling its own secondhand watches, joining big luxury names like Burberry and Balenciaga. (GWI Zeitgeist)
đ° Think youâve noticed more lottery prizes over the $1 billion mark? Youâre spot on. Thereâs a theory that if you make the lottery harder to win, you get higher jackpots, which incentivizes even more people to buy lottery tickets. That idea seems legit; thereâs been a 24% year-on-year rise in the number of Americans who say theyâve played the lottery in the last month. (GWI USA)
đ 61% say they think about their environmental impact when they travel, so they should all be eyeing up their bicycle, right? In reality, consumersâ top ideal means of traveling/commuting is driving by themselves. Guess we all need our downtime on the way to work. (GWI Zeitgeist)
đ As costs rise, are people pulling back on non-essentials? Surprisingly not. When looking at spending categories (including essentials like groceries), people are most likely to say they wouldn't skimp on gifts. Good news for those of you whoâve got wish lists sorted. (GWI Zeitgeist)
Whatâs on our radar
Companies might be cutting their ad budgets, but there have been shifts in where theyâre putting their money. Pinterest stocks are apparently on the rise, taking share from other major social platforms in the advertising space.
Netflix has dropped the first-look trailer for Kaleidoscope, a heist thriller that's different for everyone who watches it. Like the 2018 Black Mirror film Bandersnatch, this is a whole new take on traditional viewing. Will it catch on?
Hereâs the latest update in the on-demand delivery space. Getir has acquired rival grocery app Gorillas. The evolution of fuss-free, fast grocery shopping continues.
Morgan Stanley has shed light on how some Gen Z and young millennials are affording luxury handbags and watches: living with mom and dad. Maybe thatâs why luxury is doing fine even as the global economy slips?
With the likes of Binance, a cryptocurrency exchange, trying to demonstrate its ability to be transparent and profitable, should the crypto industry remain unregulated? Goldman Sachs says leave it to the big banks.
Remember when portrait video was in? TikTok thinks itâs time for the landscape format to make a comeback.
Chart of the week
Are you part of the 1 in 4 who âgetsâ synthetic media? For anyone who doesnât know, synthetic media describes any video, image, or text that has been fully or partially generated by computers. Whatever side you fall on, these early numbers are impressive. As a benchmark, back in November 2021, 33% of consumers in 9 countries said theyâd heard of the metaverse and knew what it was.
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