🌱 In the same way TV streaming rendered DVDs near-obsolete, meat substitutes were predicted by some to transform your mealtime. But since Q4 2020, there’s been a 12% drop in people saying they’re interested in vegan or vegetarian food, and a 24% drop in those buying alternative milks (soy, almond, oat, etc). Unless you’re a die-hard herbivore, the chances of meat substitutes making their way into your basket are medium to rare. Sorry, couldn’t resist. (GWI Core)
📱 TikTok is a real attention seeker. The number of TikTokers who use the platform more than once a day has grown 37% since Q4 2020, while less frequent monthly use has dropped 20%. It comes down to what hot content social platform algorithms serve us, which if you’re on TikTok, may have had a helping hand. (GWI Core)
🎬 “The Last of Us” broke viewing records for HBO, and has been a rare critically acclaimed video game adaptation. Gaming franchises increasingly call the shots in the media landscape, and little wonder – since 2020, Gen Zers have been more interested in gaming than TV. (GWI USA)
💼 Would you rather work from home, or in the office? In the UK, junior workers are more likely than senior management to want to work fully remotely, but they’re also more likely to want to be in the office every day. Good luck trying to make all your new starters happy. (GWI Zeitgeist)
🚗 Which country’s driving the EV industry? Year-on-year, the number of Chinese consumers saying they own an electric vehicle has jumped 180%. And the biggest winners in what’s been dubbed a “golden age for China’s auto industry” are some fast-growing local carmakers, which are now outshining foreign ones. (GWI Core)