🚬 Almost as many UK consumers aged 18+ smoke vapes as often as cigarettes. Despite efforts to crack down on vaping having mixed results, our data at least points to a shift from tobacco in recent months. (GWI Core Plus)
🧪 Those interested in vegan or vegetarian food are 64% more likely to be excited about artificial meat. Lab-grown meat is now FDA approved, and that’s seemingly great news for vegans and vegetarians – we just need to crack cheese next. (GWI Core)
😌 72% of employees are interested in a 4-day working week. There’s a lot of perceived benefits to a shorter working week. For the most part, it’s about having a better work-life balance (something 73% of respondents were most interested in), but many are thinking about the flexibility it offers, its impact on stress, and generally how it’ll improve job satisfaction. (GWI Zeitgeist)
🔤 Nearly 8 in 10 UK and US Gen Z say they use subtitles when engaging with content. These younger consumers are pretty into their foreign media, so it’s fair to assume that subtitles help a lot when watching in a different language. Sometimes they just add that little bit extra to a viewing experience – Stranger Things fans, you know what we’re talking about. (GWI Zeitgeist)
📱 TikTok is now the third favorite social media platform for Gen Z outside of China, after finally edging ahead of Facebook. As the social media hierarchy keeps shifting, TikTok is starting to catch up with Instagram – even cutting ahead of the Meta platform in a handful of markets. (GWI Core)
📺 A third of consumers say they want to cut back on the number of streaming services they subscribe to. As the cost of living increases, it’s time for some to rethink their monthly outgoings. Streaming services, it seems, are on the chopping block. (GWI Zeitgeist)