📺 A password-sharing crackdown has helped Netflix add millions of new subscribers, and our research consistently finds ads aren’t as much of a turn-off for TV streaming as you might think. Especially when the service being too expensive is the 2nd most popular reason to cancel, just behind not enjoying the content. GWI Custom
🍁 In 1971, Canada became the first country to make multiculturalism a national policy, aiming to protect and enhance cultural diversity. 50 years on, our research shows Canadians are the most likely to say immigration is good for their country – the most distinctive attitude felt by any country’s population about any topic we track. Wowzers. GWI Core
💖 Initial data suggests Barbenheimer has given cinemas their biggest weekends since before Covid, but restoring the silver screen will be an uphill battle: as of this year, only 5 countries in our research have cinema attendance matching, or exceeding, pre-Covid figures. GWI Core
🍀 The old saying goes that the UK and US are two countries divided by a common language. But divided how, exactly? Americans are much more likely to say faith is important to them, be interested in entrepreneurship, oppose government censorship, and to worry about water scarcity. They’re also six times more likely to dress up for St. Patrick’s Day. GWI Core / GWI Zeitgeist
📳 In February 2022, we carried out a survey among users of the biggest social media networks, asking them quite simply: what content do you like to see on your apps? Creative, funny, something else? Earlier this year we asked them again, and while there’s fluctuation among all platforms, there are striking drops in demand for “trendy” and “personable” content. For different reasons, they might be less relevant in the post-Covid years. GWI Zeitgeist
