đ How do Italians get the perfect smile? Let us fill you in. Of 8 countries, theyâre the most likely to say they brush more than twice a day â 42% do (compared to only 9% in the UK, which our London office says in no way confirms any national stereotypes). The only thing holding the Italians back is drinking coffee, which they say is their worst dental habit. (GWI Core Plus)
đ€± While inclusivity takes headlines elsewhere, thereâs been a 14% rise in women saying itâs important to maintain traditional gender roles in the last 2 years. And on certain corners of the internet, "tradwives" are feeling nostalgic about times gone by. (GWI Core)
đïž For the first time ever, developed markets will help cover the costs of rebuilding those hit by climate-related disasters, in an arrangement called the âloss and damageâ fund. But not everyoneâs convinced: just 36% agree this is enough. Some feel this move deals with the symptom of the problem, rather than addressing its root cause: CO2 emissions. (GWI Zeitgeist)
đȘ According to some people â Victoria Beckham included (how posh) â strong is the new skinny, and food brands really ought to sit up and listen. The fastest-growing quality Europeans want from their food is high protein, which has seen a 14% rise in the last year. In Spain thereâs been a 48% rise in the number who eat high-protein ice cream. (GWI Core Plus)
đ Want more proof that search is becoming increasingly visual? Back in 2020, more US consumers reported using review sites like Yelp to find info than image search tools. They switched positions in 2021, and the gap has slowly been widening. Americans have spoken, and Googleâs listening. (GWI USA)
đ§ Since October 2021, thereâs been a 21% drop in people saying theyâre most motivated to buy tech products that enhance their image. The weird thing is, the luxury marketâs doing pretty well, so image-conscious consumers arenât exactly in short supply. But as weâve covered in our Connecting the Dots report, luxury becomes more discreet when times get hard. (GWI Zeitgeist)