đ If you want a sign of how hard consumer behavior is to predict right now, look no further than the New Yearâs resolutions growing most from last year. Traveling more and saving money are the biggest trends, a tricky balancing act if ever there was one. Cutting meat intake is falling most out of favor â know anyone doing Veganuary? (GWI Zeitgeist)
đ§âđ€ K-pop is taking over the world. Itâs the fastest-growing music genre in 16 different countries, which is pretty wild. The country where the number of K-pop listeners has grown the most is Israel - which even has its own K-pop dance academy. (GWI Core)
đ§ Another example of Asian culture making inroads across the world? Bubble tea. The number who drink it is up 22% year-on-year across 4 European countries. Weâll have a tiger milk to go, please. (GWI Core Plus)
đŁ Social platform Mastodon stole the headlines last year, but how interested are people in using it? 38% said they were, which is just below the 42% who were interested in using BeReal in September last year. For Mastodonâs new users, being able to say what they want is the biggest draw. (GWI Zeitgeist)
đ€ Unexpected trend in the bagging area â demand for self-checkouts has grown more than any other aspect of in-store experience since 2020. These days, theyâre almost as important as good restrooms. (GWI USA)
đ« Want to impress your pals with your choice of vacation this year? Why not follow in the footsteps of where trendy Gen Zers and millennials are jetting off to? In the UK, their top destinations are Argentina, Rwanda, and South Korea, while in the US, Botswana and Tunisia are attracting interest. In APAC, young people want Croatia and Britain stamped in their passports. (GWI Travel)