Tutorial
Welcome to the GWI portal for WPP. This is a handy place to come for the latest info, resources, and research on your target consumers, curated especially for WPP executives worldwide.
Find more guides on the Knowledge Base, or contact your Customer Success Manager for a bespoke training session using the details at the bottom of the page.
Our in-house team of expert analysts produce over 100+ exclusive reports and infographics annually. These fully designed reports offer in-depth, ready-made snapshots into key markets, audiences and industries, helping you get to the insights you need - fast.
GWI is home of the world's largest syndicated survey on the connected consumer. It's often the first point of consumer insight for WPP and should be your first-port-of-call, before you look to commissioning any custom research. Our core data is based on surveys of some 930,000 consumers across 52 countries, and is released about 6 weeks following the close of each quarter. We run many projects for Google across a number of categories.
Our add-on datasets provide a deep dive into specific topics, allowing you to profile audiences such as Business Professionals, American Consumers, Sports Fans, Gamers, and Kids. Video overviews and the full surveys for all datasets are below. Please get in touch using the details at the bottom of the page if you would like any further information.
With our unique survey, representing over 2 billion consumers worldwide, we have the ability to re-contact targeted groups of respondents, asking the bespoke questions you want to ask. Your custom research is then made available within the GWI platform for ease and clarity.
For 1:1 or Group Trainings, Platform Queries, and Pitch Support, send us an email.
Samantha Krafft skrafft@gwi.com GWI Additional users & custom projects
Adrian Rugova adrian@gwi.com GWI Training & platform support
Natasha Sedlacek nsedlacek@gwi.com GlobalWebIndex Training & platform support
Fola Sullivan fsullivan@gwi.com GWI Additional users & custom projects
George Lyons george@globalwebindex.com GWI Training & platform help
Kabya Saikia ksaikia@gwi.com GWI Training & Platform Support