🧔 With Movember behind us, shaving companies are back in business. But do mental health campaigns like these impact behavior in the long term? It looks like it. In 4 European markets, there’s been a 31% year-on-year rise in men saying they’ve visited a counselor, psychiatrist, or psychologist in the last 12 months. (GWI Core Plus)
🍳 Interest in cooking peaked in 2020, but less of us have the time or headspace in 2022. Our research shows a jump in Europeans buying frozen (+12%) and refrigerated (+11%) ready meals since this time last year. Serve it on a nice plate and no one’s the wiser. (GWI Core Plus)
💼 Business travel isn’t taking off right now. Alongside reports of companies tightening their purse strings, year-on-year, fewer Western professionals say they have an international business trip every 6 months (-15%). Company cars are on the way out too – they’re the fastest-declining work perk. If only they gave out company hoverboards. *Sigh* (GWI Work)
🍮 M&S’s “This is not just food” campaign left a legacy on British advertising by capturing imaginations and indulging the senses. Our research confirms food & drink ads are consumers’ favorite, serving up some seriously tasty inspiration for other industries. (GWI Zeitgeist)
💅 When it comes to accessorizing, the “go big or go home” style of thinking is in vogue. There’s been a 21% rise in women saying they use false nails year-on-year. This is something Pinterest’s picked up on too, having seen a jump in annual searches for “black witchy” (+900%), “Christmas” (+30%), and “winter” nails (+20%). Very glam. (GWI Core Plus)
📝 35% of workers in the arts & entertainment sector say their company uses AI, and 19% cite an interest in using it. Why? It “can help streamline processes, reduce costs, and increase efficiency, which is especially important in industries that may already be operating on tight budgets” – at least, that’s what ChatGPT told us when we asked… (GWI Work)