đȘThe number of consumers who go to the gym âmost daysâ is up 20% year-on-year. After a difficult period, gym visits are back up to roughly where they were pre-pandemic. (GWI Core)
đȘ In the 2020 edition of our Connecting the Dots report, we predicted Covid would lead to a âhidden waveâ of subsequent mental health issues. This is unfortunately coming to fruition in the US, where the number of consumers who say they currently experience anxiety or depression has increased 14% since 2020, and the number who visit counselors is increasing too. (GWI USA)
0ïžâŁ Ben Stiller and Steve Martin mused on acting to plug Pepsi Zero during the recent Super Bowl. If nothing else, it was timely â the number of US consumers drinking Coke/Sprite/Pepsi Zero Sugar has increased substantially in the last year. (GWI USA)
đŠ Checked in on your âAnimal Crossingâ island recently? Me neither. Without all the free time of lockdown, gamers are turning away from their islands, âSimsâ houses and âFootball Managerâ teams, with the number who play simulation games dropping 14% year-on-year. (GWI Gaming)
đ If one of your favorite brands is about to raise its prices, youâd want to know what the damage will be, right? Actually, no. Consumers are most interested in finding out the when and why of any price increases, rather than the âhow muchâ. (GWI Zeitgeist)
đ€ The number of consumers who say theyâre spending âmuch lessâ money has gone up 65% since March 2022. Thereâs still a viable segment of consumers not feeling the pinch and keen to spend, but the number cutting the cloth is growing considerably. (GWI Zeitgeist)