đ The number of professionals who work on-the-road or when traveling is up 22% year-on-year. Shout out to all the digital nomads out there, reading this email in a hammock while sipping piña coladas. (GWI Work)
đ The number of UK consumers who regularly eat fast food is up 20% year-on-year. Lots of possible reasons for this: the growth of delivery services, QSR businesses were able to adapt better than traditional restaurants during lockdowns, and lots of new players from overseas (Jollibee, Popeyes, Taco Bell) joining the market. (GWI Core)
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The fastest-growing personal interest among Gen X/baby boomers in the US since 2020 isâŠinfluencers?? Itâs still a small sliver of the older demographic thatâs interested, but suggests a trend slipping under the radar â what some call the âgranfluencerâ. (GWI USA)
đź The number of people playing games daily has fallen 8% year-on-year. Gaming is still incredibly popular, but with less free time, those sessions arenât happening quite as often as they did during lockdowns. (GWI Gaming)
đŽđ The number of US consumers interested in buying a Ferrari or a Lamborghini has increased 121% since Q2 2020. Midlife crises? Revenge spending? A combination of the two? If you donât take our word for it â Lamborghini is reporting record sales, while Ferrari is raising its full-year forecasts. (GWI USA)
đ Clothing is the ultimate treat. 37% have bought clothes to treat themselves in the last 6 months, and it remains the most popular choice when we ask people to imagine theyâre budgeting, or to limit themselves to just one product. Fashion brands bracing for a downturn may be helped out by this self-gifting mindset. (GWI Zeitgeist)