How do you ride the Super Bowl wave without spending millions on a TV slot? If youâre Blockbuster, clever use of social media andâŠVHS.
Some of our other fave activations from the Super Bowl: Cardi B and Offset announced a McDonald's couples meal, Rihanna plugged Fenty Beauty (and announced her pregnancy) in a soon-to-be iconic performance, and Bradley Cooper teamed up with his mom for a T-Mobile ad.
American budget airline Frontier announced an All-You-Can-Fly pass for the summer or full year. Do check the long list of caveats, however.
On the subject of eccentric travel, Carnival announced a 31-day, 3-continent voyage. Pack your swim trunks and motion sickness meds.
New York Fashion Week officially ends today, which begs an essential question: are bedazzled jeans back?
The VALORANT Challengers League is cleaning up in Japan, racking up 5.5 million viewing hours so far, a vast difference from the 1.08 million views in the North American league.
Apple has expanded testing of its Buy Now, Pay Later service to retail staff, an indication that it should be available to the public soon.
Pets in the metaverse can now talk, thanks to AI technology. That reminds me to check in on my Nintendogs.
Botox, hair transplants, Korean skincare, meet nutricosmetics. Taking pills to boost hair, nail, and skin health is a booming business.
Does a brush with death give you a spring in your step? The horror/morbidity genre (podcasts included) is becoming a coping mechanism for many.
Major League Baseball is about to start up in the States, and itâs now become the 4th major US league to introduce shirt sponsorships. The 162-game season makes it lucrative for ad exposure - could ad logos enter the NFL soon?
Quoth the app: Quora has released a new AI-driven chatbot, Poe. Meanwhile, the striking stage artwork at the Grammys was AI-generated.
"The Last of Us" has been renewed for a second season, marking a success for the video game-to-screen adaptation. Another game acclaimed for its story, Red Dead Redemption 2, is already getting the fan treatment on YouTube.