💻 25% of consumers in Russia regularly use a VPN, making it the country where VPNs are most popular. This time last year, it was 43rd in the list – a sign of just how much the online landscape has changed there throughout 2022. (GWI Core)
☁️ Consumers are currently more concerned about climate change (32%) than their personal finances (31%). It’s not quite their biggest overall worry - which is the price of retail items - but it suggests that in some parts of the world, environmental concerns might persist even when times get hard. (GWI Zeitgeist)
💷 48% of UK consumers say over half of their monthly income goes on bills/expenses, a sign of how tight things could get if inflation continues. (GWI Zeitgeist)
📞 73% of workers in Indonesia say their business has a presence on WhatsApp. In fact, use of WhatsApp for businesses in Indonesia is the highest of any social media platform in any country. This gives you some idea of just how profound an outage (like the one we saw last week) can be in some parts of the world. (GWI Work)
🏠 The number of consumers in Singapore planning to buy a domestic vacation is up 24% since 2019 – more than any other country. This is a big deal for a place where 9 in 10 consumers typically take vacations abroad. (GWI Core, GWI Travel)